Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about this natural color additive – Butterfly Pea Flower.

Did you know more than 75% of products containing Butterfly Pea Flowers in food and beverages categories are from APAC region?

According to our monthly tracker “The Chinese Consumer: Life after COVID-19 – February 2021”, 37% of consumers surveyed believe that blue is a mood-boosting color, the proportion of young consumers aged 18-24 who have this view is 60%.