What is the value of sustainability from a brand perspe

In today’s episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers’ sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 – the United Nations climate change conference that came to a close in mid-November – are consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability?

The experts tackle these questions and more, make the case for sustainability as an innovation driver, and offer advice for brands questioning the value of sustainability. Listen now to learn more and check out episode 74 for a discussion about making better sustainability-driven business decisions.

To learn more about Mintel’s sustainability research and consultancy services, clients should speak to their Account Manager. To buy sustainability research today, visit the Mintel Store.



Samantha Dover (host)
Global Beauty Analyst, Mintel Beauty & Personal Care


Jo-Anne Chidley
Founder of Beauty Kitchen


Richard Cope
Senior Trends Consultant, Mintel Consulting


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