In today’s episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce – what it is, the role of influencers and micro-influencers, how it’s disrupting traditional ecommerce, and how technology gives certain markets the advantage. There are critical factors driving consumer engagement and proven tactics delivering success for major social commerce players. But how will those change as brands become less social and social media brands become more commerce-centred? Looking ahead, will social platforms help new businesses and startups grow in the social commerce markets and, potentially, democratise the industry? The experts offer their advice for brands considering leveraging a social commerce strategy. Listen now!
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MEET THE GUESTS
Elysha Young (host)
SVP/Trends Manager, APAC
Insights Manager, Mintel Comperemedia Omni
Associate Director, European Retail Research
Category Director, Retail, Tech and Media, Mintel Reports China